yOne of the most exciting things about working at Prysm is connecting with our customers who are using our technology in unique ways and who are continuing to push the boundaries of what it can do.
When I was first exposed to Prysm, I was at a Fortune-level company that showcased the technology in its Customer Experience Center (CEC). When we launched into our immersive presentations, customers often stopped us to ask about the Prysm technology — having to get past its “wow” factor before we could continue with our own pitch. We loved showcasing our brand within a technology few had seen before.
Working with Prysm customers like Sprint, I have heard a similar story. Their unique curved Prysm wall makes for a very dramatic and dynamic CEC that really brings the audience into the experience and delivers a fabulous, engaging experience.
While we are most well-known for our CEC installations, Prysm technology delivers so much more.
During a recent visit to the Under Armour (UA) headquarters in Baltimore, I was excited to see how the company’s marketing department was using a Prysm video wall — called the “Make You Famous Wall” or #MYFW — as a part of everyday marketing planning. The range of activities include:
- A daily hot list of UA press coverage and campaigns
- Retaining real-time visibility into their retail-store locations to check on in-store activities
- Ideation and brainstorming activities around upcoming marketing plans
- General team meetings
UA’s highest-profile activity with the “Make You Famous Wall” is to pitch new athletes that they are looking to bring under the brand umbrella and to update current athletes/celebrities on how the company is increasing their exposure through the UA brand.
Another customer using Prysm in interesting ways is Ghent University. While the institution is looking to educate the marketers of tomorrow on the ever-changing marketplace, they wanted to approach their students in an immersive, non-traditional way. They chose to bring in a real-world teacher and technology. First, they recruited a highly sought-after marketing professional, Dr. Sarah Steenhaut, who is focused on solving marketing problems. She in turn, deployed Prysm to help create a classroom setting where students could interact with content on the large Prysm wall, as well as via their desktops, tablets, and phones — both in and out of the classroom.
Recently, research firm Schlesinger was recognized for using Prysm technology in a completely novel way. At the time of this writing, they are a finalist for a SuperNova award in the “Future of Work” category for productivity and collaboration. While traditional in-room focus-group methodology has not changed for many years, Schlesinger employs Prysm to create more immersive experiences and to generate faster insights for its pharma and financial-services clients.
If you’ve spent time “behind the glass” or participating in a focus group, you may recall a group of people sitting around a table looking at some content or stimuli, so they can react verbally or in writing. Some participants will appear actively engaged, while others appear to be counting down to the time they get their stipend and leave. In Schlesinger’s case, they were able to accelerate productivity and provide better insights for customers by using the Prysm video wall to create a unique focus-group environment. While studying the critical topic of HIV research, Schlesinger had the doctors on their feet, engaging with stimuli simultaneously on the wall for a more active and engaging experience that produced quick insights and real-time feedback.
Meeting with our customers using Prysm technology in traditional and non-traditional ways is a very exciting part of what I do in marketing. Knowing that we are just scratching the surface on the way Prysm technology can help our customers solve problems and get derive faster, more valuable insights is even more exciting. I can’t wait to see what our customers will do next.