Long-term relationships with customers are built on a foundation of trust, fostered by clients’ believing that you have their best interests at heart. This can be accomplished by helping them stay on top of the latest tech trends that drive business and bring value to their organizations.
I was talking to an "experience marketer" today (someone who designs flashy customer-experience centers for large companies, such as AT&T, Cisco, etc.) and he mentioned something about how strongly the environment influences a customer or prospect to buy. As a marketer myself, this is a phenomenon I'm well familiar with. The reason is simple: We don't just buy products or services. We buy the way they make us feel.
“We picked Prysm, in part, because it reflected our brand in being very innovative.” —John Heiman, Director of Experiential Marketing, Sprint
Recently, Prysm published a case study about Sprint’s newly renovated executive-briefing center (EBC) at its headquarters in Overland, Kansas, featuring Prysm Visual Workplace. The telecom giant’s choice of technology was symbolic of a movement in today’s enterprise — the transformation of the traditional “dog-and-pony show” into a consultative sale requiring authentic collaboration.