Life-Like, Life-Size HD Images Enhance Immersive Brand Experience, Driving Increased Foot Traffic and Branch Sales
San Jose, CA | April 11, 2011
Prysm today announced the deployment of its new display platform at People’s United Bank, a subsidiary of People's United Financial, Inc., serving nearly 340 branches in New England. Prysm has invented a new display platform, powered by its Laser Phosphor Display (LPD) technology, to deliver life-like, life-size video that can be organized into a display of any size and shape. Prysm’s brilliant, high-definition stackable display tiles provide customers with a more engaging and brand immersive experience.
“bkm's Audio Visual Solutions Group partnered with Silver Petrucelli Architects to provide an innovative and green digital display for People’s United Bank for the new location in downtown Boston,” said Jerilyn Snider, CTS, Manager at bkm Audio Visual Solutions Group. “The Prysm solution was amazingly bright, used considerably less energy than conventional displays while still providing a freeform, virtually seamless and scalable display. With beautifully illustrated People’s United Bank images, stock exchange feeds and fun facts, the Prysm display draws customers’ attention and in turn has increased foot traffic at their premier branch.”
Recently installed in People’s Bank’s newest branch in Boston’s thriving Prudential Center, home to over 75 retail stores and restaurants, Prysm’s seamless video installation delivers the most immersive consumer experience at a fraction of the energy cost. With its luminous, life-size images and unmatched viewing angles, the Prysm technology enables retailers, such as People’s Bank, to increase foot traffic and elevate the corporate brand, while not affecting additional infrastructure costs.
“We were looking for a cutting-edge technology that would transform the customer experience for our flagship project,” said David Stein, Chief Architect, Silver/Petrucelli + Associates. “Our team selected the Prysm panels because we were looking for revolutionary not evolutionary. Our client wanted to make a statement and Prysm’s sensational panels allowed us to do just that by creating a billboard in the storefront that grabs the attention of everyone.”
Prysm’s display solution is made up of four key components which can be customized for any creative project.
At the core of the Prysm LPD display platform is a nearly seamless 25” diagonal tile. Solid-state lasers deliver brilliant image quality for even the fastest action video content, viewable from 178-degrees, while using up to 75 percent less power than traditional backlit or projection technology-based products. Since Prysm’s display solution uses less power, generates less heat and has no consumables to monitor or replace, infrastructure costs related to space planning and air conditioning are lower. In addition to lowering total cost of ownership and operation for customers, Prysm’s display platform exceeds industry standards for energy use and environmental impact.
“We’re excited to announce the deployment of our captivating display platform at People’s Bank’s premier location,” said Dana Corey, VP of Global Sales and Service at Prysm. “Prysm’s solution is unique in that it offers a spectacular image at any viewing angle. As we branch into different retail sectors, we look forward to impacting consumers and in this case, deliver a fresh approach to retail banking.”
For more information about Prysm and its solutions, please visit www.prysm.com/solutions.
About Prysm
Prysm, Inc. has invented a new display platform based on the Laser Phosphor Display (LPD) technology that it owns entirely. LPD is a large format freeform display platform that can be organized in any size or shape to support a wide range of complete solutions for a variety of commercial markets. When compared to traditional technologies, LPD offers brilliant life-like and life-size displays which deliver truly immersive experiences, while offering the lowest cost of ownership and meeting the highest standards of environmental impact. Prysm is a privately held company based in San Jose, California with operations in Concord, Massachusetts; Bangalore, India and London, UK.
About People's United
People’s United Bank is a subsidiary of People's United Financial, Inc., a diversified financial services company with approximately $25 billion in assets. Peoples United Bank, founded in 1842, provides consumer, commercial and wealth management services through nearly 340 branches in Connecticut, Vermont, New Hampshire, Massachusetts, Maine, and in Westchester County and Long Island, New York. Through additional subsidiaries, People's United provides equipment financing, asset management, brokerage and financial advisory services, and insurance services.